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New York State's Downtown Revitalization Initiative (DRI), a cornerstone of the State's economic development program, transforms downtown neighborhoods into vibrant centers that offer a high quality of life and are magnets for redevelopment, business, job creation, and economic and housing diversity. These compact, walkable downtowns are a key ingredient to helping New York State rebuild its economy from the effects of the COVID-19 pandemic, as well as to achieving the State’s bold climate goals by promoting the use of public transit and reducing dependence on private vehicles.

In its fifth year, the program will invest $200 million in up to 20 additional downtowns statewide. Participating communities will be nominated by the state’s ten Regional Economic Development Councils (REDCs) based on the downtown’s potential for transformation. Within each region, the REDC will nominate either two downtowns to receive $10 million each or one downtown to receive an award of $20 million to develop a downtown strategic investment plan and implement key catalytic projects that advance the community’s vision for revitalization.


The DRI is led by the Department of State. Communities receive support from private sector experts and a team of state agency staff led by the Department of State in close partnership with Empire State Development, and NYS Homes and Community Renewal. Other agencies are also involved in reviewing and implementing projects.


Massena has been selected as a Round 5 DRI community. Previous winners of the North Country are Plattsburgh, Watertown, Saranac Lake and Potsdam.



* Proposed DRI Boundary, subject to change




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